Bridget brings over 25 years of expertise in marketing, business strategy and stakeholder engagement to her role at Threefold, where she leads the firm’s strategic marketing and lead generation efforts.
Her extensive experience includes developing and executing high-impact marketing and stakeholder engagement programmes that drive lead generation and enhance brand reputation.
Bridget also looks after HR operations, ensuring that the company’s HR systems and processes support people leadership, recruitment, and performance management.
Outside of work, Bridget enjoys travelling and spending time with her family.

Bridget brings more than 25 years of professional experience spanning marketing leadership, business strategy, and stakeholder engagement. Over the course of her career she has developed and delivered high-impact marketing programmes across a range of contexts, building the kind of strategic breadth and practical expertise that is rare in a single operator.
At Threefold, Bridget plays a central role in shaping how the firm is positioned and perceived, ensuring that the quality of the advice delivered by its advisers is matched by the quality of how the firm communicates, presents itself, and engages with prospective clients. Her dual remit across marketing and HR operations reflects the breadth of her contribution to the business.
Jonathan Michell is a registered financial adviser operating under FSP35581. Financial advice is provided in accordance with New Zealand financial services regulation.