Professional Summary

Lance brings over 15 years of experience in the insurance industry to his role, offering extensive expertise in both personal (eg. home & contents, vehicle, boat & watercraft, and landlord insurance) and business insurance (eg. cyber security, general business, commercial motor vehicle, and professional indemnity insurance). His dedication to clients is evident in his thorough approach to ensuring comprehensive coverage.

With a background that includes studying Financial Management in Insurance at UNISA and co-owning a brokerage firm in South Africa, Lance ensures his clients receive tailored advice on how to protect their assets when the unexpected strikes. He also holds a New Zealand Certificate in Financial Services (Level 5).

Since relocating to New Zealand with his wife and young son in 2017, Lance has been a valued member of the Threefold team, drawn to the company’s strong family values.

Outside the office, Lance juggles life with two young boys and maintains his active lifestyle through cricket. As a member of the Ellerslie Cricket Club (The Prunes), he enjoys contributing as a skilled batsman and occasional medium-paced bowler. A family man, Lance is happiest spending time with his family and friends whilst working the BBQ/braai.

Areas of Specialisation

Lance advises individuals and families on home, contents and vehicle insurance, ensuring cover is appropriate for the value of their assets and the risks they face. He works across a range of insurers to identify policies that offer genuine protection and value – not just the lowest premium – and reviews existing cover to identify gaps or inefficiencies.

For business owners and commercial property investors, Lance provides advice on commercial buildings insurance – ensuring properties are insured at the right value and that policy terms provide adequate protection against the specific risks associated with commercial ownership. This includes reviewing reinstatement values, policy exclusions, and the adequacy of cover for mixed-use or investment properties.

Lance advises body corporates on their insurance obligations and options, helping committees understand what cover is required, what is discretionary, and how to ensure the interests of all unit owners are appropriately protected. Body corporate insurance is a specialist area that carries significant responsibility, and Lance brings the experience and attention to detail it demands.

For business owners, self-employed professionals, and commercial operators, Lance provides advice on liability insurance, including public liability, professional indemnity, and statutory liability cover. Liability exposure is frequently underestimated, and Lance’s role is to ensure clients have a clear understanding of their risks and the protection available to them.

Experience and Background

Lance’s insurance career began in South Africa, where he built his expertise across personal and commercial lines before co-owning an insurance brokerage. That experience of running a brokerage, including managing client relationships, working with underwriters, and taking responsibility for the quality of advice provided, gave him a thorough grounding in what good insurance advice looks like in practice.

Since relocating to New Zealand in 2017, Lance has been part of the Threefold team, applying his international experience to the New Zealand insurance market. His dual-market background gives him a useful comparative perspective on how insurance products, pricing and risk are structured across different contexts.

Who Lance Works Best With

Lance is well suited to working with:

  • Homeowners and renters seeking well-structured home, contents, vehicle and watercraft cover
  • First home buyers arranging insurance alongside their mortgage for the first time
  • Commercial property owners and investors requiring buildings insurance
  • Body corporate committees navigating their insurance obligations
  • Business owners and self-employed professionals with liability insurance needs
  • Clients who want thorough, considered advice rather than a quick policy placement

Advice is tailored to each client’s individual circumstances, assets and risk profile.

Regulatory Status

Lance Pooley is a general insurance adviser operating under FSP546126. Financial advice is provided in accordance with New Zealand financial services regulation and professional standards.

Hayden Williams
March 18, 2026
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February 26, 2025
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April 16, 2024
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April 15, 2024
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